Introduction

Vertex delivers end-to-end event engineering solutions for auto expos and OEM product launches, covering concept design, manufacturing, installation, and on-site execution. We specialize in vertical launch pads, turntables, and tilting launch platforms, supported by experienced technical teams to ensure safe, seamless, and high- impact product unveilings. Our solutions are engineered to meet OEM safety standards, branding requirements, and tight launch timelines.

E-WASTE F1 ELECTRIC CAR - 2025

Envision Energy unveiled India’s first race car made entirely from electronic waste, named Recover-E, at an event held at The Radio Club, Mumbai, in collaboration with Vertex. This marks the second such race car globally, following the first launch at the London e-Prix in 2023. The India-spec vehicle was constructed using discarded electronic devices such as mobile phones, laptops, and tablets, demonstrating circular design principles and highlighting the growing challenge of e-waste in India. The design and fabrication were carried out by Vertex Research Centre in Palladam, as part of Envision Racing’s broader global initiative to promote sustainability and responsible e-waste management through innovation.

MULTIDIRECTIONAL ROTATING CHAKRA – 2024

The project involved the design and development of a 30-foot diameter, multi-directional rotating Sudarshan Chakra, integrated into a 20-foot-high ceiling structure. Vertex engineered the system using a motor-and-pinion drive mechanism for controlled rotation and precision wood-sheet profile cutting, in line with customer design and aesthetic requirements.

IeV3 Dost & IeV4 bada Dost launch 2023

Actively contributed to the 75th Anniversary Vehicle Launch of Ashok Leyland, supporting the successful unveiling of new-generation vehicles. Responsible for the interior and exterior build execution of the IeV3 Dost and IeV4 Bada Dost platforms. Delivered with close coordination across design, fabrication, and launch teams to meet OEM quality, branding, and timeline requirements.

MG Comet EV India Launch 2023

Successfully executed the exclusive India launch of the MG Comet EV (Cabriolet version), delivering a distinctive showcase vehicle. Vertex converted the hard-top into a convertible, enhancing the design with a sporty aesthetic while meeting launch quality and presentation standards.

JIMNY & FRONX_AUTO EXPO 2023

Supported the Jimny and Fronx launch at Auto Expo 2023 through the engineering, manufacturing, installation, and operation of a telescopic ramp system. The Vertex team ensured structural integrity, operational safety, and smooth vehicle movement, enabling reliable and uninterrupted launch execution.

SWITCH EVX_COMMERCIAL VEHICLE

Delivered design, paint, and exterior upgrades for the SWITCH EVX commercial vehicle, including headlamp, grille, and logo modifications. Executed interior enhancements such as leather seats, audio system, wireless charging, PRND updates, switchable glass, and door pad redesign. Developed custom ignition key and steering wheel branding, along with alloy wheel and tyre upgrades. Completed cargo body modifications and EV charger port electrical routing to support functional integration.

VITARA BREZZA @ AUTO EXPO

Supported the Vitara Brezza launch at Auto Expo 2020 by delivering automation for a hydraulic turntable with a 45° tilting capability used for the vehicle showcase, with the system fully synchronized to the GrandMA console to enable seamless coordination with show lighting and event control.

SWIFT LAUNCH @ AUTO EXPO 2019

The Vertex team delivers world-class on-site event engineering and launch support, backed by extensive experience in managing complex product unveilings. Our deep expertise in launchpad systems, event equipment, and technical staffing allows clients to focus on delivering a seamless and impactful event. Vertex provides end-to-end support—from strategy and design to flawless execution—through a service-oriented team committed to meeting exhibitor and attendee expectations with precision and reliability.

Our Journey

Our Clients

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